KitKat will make its debut because the Official Chocolate Bar of System 1 at this 12 months’s Mexico Metropolis Grand Prix in October, giving followers the prospect to win unique merchandise and F1 tickets.
The multi-year partnership with Nestlé was introduced in late 2024 and can see KitKat, one of many world’s favorite chocolate bars, built-in into the world of System 1 with immersive Fanzone and Paddock Membership activations, thrilling prize promotions, social media content material, in-store activations and limited-edition merchandise.
READ MORE: Formula 1 welcomes KitKat as Official Chocolate Bar partner
Along with McLaren F1 reserve driver and Mexico native Pato O’Ward, KitKat will create memorable moments for race goers and construct on the fervour of the house crowd. Followers can embrace the break with a devoted activation within the Fanzone for the prospect to win pairs of Paddock Membership tickets, Grandstand tickets and unique System 1 x KitKat merchandise.
Later this summer time, followers in Brazil could have the chance to win tickets to the 2025 Sao Paulo Grand Prix by KitKat’s on-pack promotion, whereas its first ever F1 activation on the São Paulo/Guarulhos Worldwide Airport will even happen in October, with plans to increase to different main worldwide airports all through 2026.
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