The Jeep Wrangler Rubicon is now the most affordable it has been since 2022 following a worth reduce, however the iconic hardcore off-roader remains to be a a lot pricier proposition than it was.
In two-door guise, the Wrangler Rubicon is now priced at $79,990 earlier than on-road prices, down from $82,590.
The Rubicon four-door is now $82,990 earlier than on-roads, down from $89,450.
Nonetheless, Jeep Australia has as soon as once more rejigged the Wrangler lineup, axing the extra reasonably priced Sport S and Overland variants.
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Subsequently, whereas the Rubicons are essentially the most reasonably priced they’ve been since 2022, the bottom worth of the Wrangler vary is now greater than $10,000 greater than in that 12 months – and near $20,000 greater than it was in 2021.
Jeep has repeatedly raised costs throughout this era of the Wrangler, citing world provide chain points and rises in materials prices.
This development was reversed with last year’s update, which noticed the outdated 3.6-litre petrol V6 changed with a 2.0-litre turbocharged 4, however solely the now-defunct Sport S and Overland obtained worth cuts – the Sport S four-door’s worth, for instance, was slashed to $75,950 earlier than on-roads.
Aside from the addition of two new colors – ’41’, an olive inexperienced; and Mojito, a lurid lime – there are not any modifications to the Wrangler. The revised lineup is in showrooms this month.
Each variants are powered by the aforementioned 2.0-litre turbo 4, producing 200kW of energy and 400Nm of torque and mated with an eight-speed automated transmission as normal.
Jeep’s Rock-Trac lively on-demand four-wheel drive system can also be normal, with a 4:1 low-gear ratio and a 77.2:1 crawl ratio, locking entrance and rear differentials, Dana strong axles and a two-speed switch case.
All exterior finishes bar Brilliant White price $1145 on the two-door and $1490 on the four-door, with the one different possibility being the Sky-One-Contact Energy High for the four-door. This carries a price ticket of $6450.
Right here’s an outline of Wrangler Rubicon pricing from 2020 to now.
| Rubicon 2-dr | Rubicon 4-dr | |
|---|---|---|
| 2025 | $79,990 | $82,990 |
| 2024 | $83,950 | $90,450 |
| 2023 | $83,950 | $86,950 |
| 2022 | $72,550 | $78,450 |
| 2021 | $64,950 | $69,950 |
| 2020 | – | $65,450 |
All costs exclude on-road prices.
The Wrangler is one in all simply 4 fashions Jeep remains to be importing to Australia, alongside the electrical Avenger and mild-hybrid and plug-in hybrid Compass crossover SUVs, in addition to the petrol-powered Gladiator dual-cab 4×4 ute.
Jeep pulled the plug on right-hand drive exports of the petrol and plug-in hybrid Grand Cherokee giant SUV earlier this year, whereas the electrical Wagoneer S has but to seem right here. It’s anticipated to reach in 2026 alongside the electrical Recon off-roader, in addition to a brand new era of Compass.
Within the first half of this 12 months, Wrangler gross sales have sunk by 46.7 per cent in contrast with the identical interval final 12 months, to only 220 models.
Jeep gross sales total are down by 15.5 per cent, with main declines throughout many of the vary offset considerably by a bump in Grand Cherokee deliveries – probably because of sharp runout deals for the now-defunct SUV.
Final 12 months, Jeep delivered 724 Wranglers in Australia, a far cry from the JL Wrangler’s zenith of 1734 gross sales in 2021, or the Wrangler’s all-time excessive of 2900 gross sales in 2014.
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