Glenmorangie announced as Official Whisky of Formula 1

Glenmorangie has been named because the Official Whisky of System 1, with Hollywood icon Harrison Ford serving to reveal the partnership forward of the British Grand Prix this weekend.

The partnership marks the union of two icons, steeped in heritage, devoted to taking their crafts to new heights and is a part of a part of the landmark 10-year deal between System 1 and LVMH – Glenmorangie’s dad or mum firm.

Ford, who performs himself in Glenmorangie’s humorous model marketing campaign Once Upon a Time in Scotland, marked the partnership in a brand new brief movie, and with the identical amusing understatement he makes use of for Glenmorangie’s whisky, blessed the collaboration in a phrase: “Good.”

Silverstone, site of the first official Formula 1 Grand Prix in 1950, will host a particular Glenmorangie expertise showcasing cocktails and the unique Eagle Speedster Jaguar E-Kind, as utilized by Ford within the whisky’s model movie.

Emily Prazer, Chief Industrial Officer at System 1, mentioned: “As a part of our 10-year take care of LVMH, we’re delighted to welcome Glenmorangie from the Moët Hennessy Maisons assortment because the Official Whisky of System 1. We’ve got each been mastering our craft for a few years, and we share a dedication to refinement and perfection delivered over time.

“With our mutual respect for custom, it’s completely becoming that we’re launching our collaboration on the System 1 British Grand Prix at Silverstone – the circuit that hosted our first race 75 years in the past – and from there world wide for a few years to return.”

Caspar MacRae, President and CEO of Glenmorangie, added: “I’m thrilled to set in movement Glenmorangie’s landmark partnership with System 1 – the top of motor racing. We share with F1 an amazing satisfaction in our heritage and an unstoppable need to achieve new heights of excellence.

“We look ahead to spectacular performances and imaginative serves and hope our collaboration will encourage and excite racegoers all through System 1’s seventy fifth anniversary 12 months – and past.”